10 Ways to Grow Your Business for Less Than $100

If you’ve ever heard us speak about small business or had a chance to read our book, Mom Inc., you’ll know one thing about us: We’re kind of cheap. We didn’t spend a lot of money to start our blanket company Admiral Road, and we’re still pretty frugal. When consulting to small business owners, we always offer this piece of advice: Don’t spend money in the early days unless it solves a problem or grows your business. 

There are so many things that you can do to grow your business on the cheap. We love that Paul Gaspar, Director of Small Business, UPS is on the same page. Paul says, “Always be on the lookout for ways you can save money. Saving more or spending less doesn’t have to impact your day-to-day.” We couldn’t agree more. Here are some of our favourite ways to grow without spending a lot of dough.   1. Join a networking group You never know who you’ll connect with. A new lead, new information or new inspiration could change your business. If you can’t find a group in your area, just jump online. There are tons of online support and networking groups for female business owners.   2. Write a press release Media coverage is a great driver of sales, and we bet there’s something newsworthy going on in your business that the media doesn’t know about yet. Not only is editorial coverage cheaper than advertising, it also carries a lot of credibility.    3. Read a business book or magazine

If you make the time for professional development we’re sure you’ll pick up at least one tip that changes the way you think about your business.

4. Take advantage of down-time

Waiting for an appointment? Sitting in the car waiting for children? Paul says, “These can be moments of brilliance. Think about tomorrow’s plan of attack; make phone calls. Learn to multi-task.”

5. Submit an article as an expert

Magazines and websites like YMC are often looking for content. By carving out space for yourself as an expert in your field you’ll position yourself the way you want to be seen by peers and customers. Besides, your next big client just may read your article or blog.

6. Write thank you notes

We know that our customers could spend their money anywhere. Why not make them feel special for shopping with you? Excellent customer service is one way you can distinguish yourself from the competition.

7. Send newsletters

Newsletters are a great way to be in touch with your customers. Not only do they want to hear from you and what you’re up to, sometimes they need to be reminded about you.  We’ll bet you see a spike in sales with every newsletter. 

8. Co-market with another company

Find a complementary company with whom you can do a promotion. It’s a great way to reach new customers with similar interests.

9. Use social media

Facebook, Twitter and LinkedIn are great (and free!) ways to get the word out about your business. Find the one that works best for you and focus your efforts there. We like Facebook advertising. Not only can you set your own monthly budget, but you can also target your demographic very specifically.

10. Freshen up your website

Make sure you’re keeping your web site content new and interesting. Add a blog, some powerful customer testimonials, or your Twitter feed. And of course, make sure your web site is rigged for Search Engine Optimization.

There are more resources available to mompreneurs than ever before. Did you know that a UPS business analyst just might be able to provide the help you’re looking for? Set yourself up for success and take advantage of what’s out there. Besides, many of these resources are our favourite thing: Free! 

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